Privacy Policy
Last Updated: March 2026
Eminence Exotic Car Rental LLC("Company," "we," "us," or "our") operates the website located at EminenceRentals.com(the "Site") and provides exotic vehicle rental services (collectively, the "Services"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you access or use our Site and Services.
By accessing or using our Services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with this Privacy Policy, you must not access or use our Services.
1. Information We Collect
1.1 Personal Information You Provide
We collect personal information that you voluntarily provide to us when you:
- Create a reservation or booking through our Site;
- Complete identity verification processes;
- Communicate with us via email, telephone, or other channels;
- Submit forms or requests through our Site.
This information may include:
- Full legal name, date of birth, and contact information (email address, telephone number, mailing address);
- Driver's license number, issuing state or jurisdiction, and expiration date;
- Government-issued identification documents (passport, state ID);
- Photographic images of identification documents (collected during the booking and delivery process);
- Vehicle insurance policy information, including carrier name, policy number, and coverage details;
- Emergency contact information;
- Payment and billing information (processed securely via Peek Pro).
1.2 Information Collected Automatically
When you visit our Site, we automatically collect certain technical information from your device, including:
- IP address and approximate geographic location;
- Browser type and version, operating system, and device identifiers;
- Pages viewed, links clicked, and navigation patterns on our Site;
- Date, time, and duration of your visit;
- Referring URL and search terms used to locate our Site.
1.3 Identity Verification Data
As part of our rental process, we verify your identity at the time of vehicle delivery. During this process, the following data may be collected:
- Photographs of government-issued identification documents (driver's license);
- Photographs of vehicle insurance documentation;
- Visual confirmation that the renter matches their identification.
This data is collected by our staff at delivery and stored securely. We retain verification records for the duration required by applicable law.
2. How We Use Your Information
We use the information we collect for the following purposes:
- To process and fulfill vehicle rental reservations and bookings;
- To verify your identity, age eligibility, and driver's license validity;
- To process payments, security deposit authorizations, and refunds;
- To communicate with you regarding your reservation, account, or customer service inquiries;
- To comply with applicable laws, regulations, and legal obligations, including Washington State RCW 46.72A;
- To detect, prevent, and address fraud, security incidents, and unauthorized use of our vehicles;
- To enforce our Terms of Service and Rental Agreement;
- To improve our Site, Services, and overall customer experience;
- To send administrative notices, updates, and security alerts;
- To respond to law enforcement requests and legal process as required by applicable law.
3. Cookies and Tracking Technologies
3.1 Types of Cookies We Use
Our Site uses the following categories of cookies and similar tracking technologies:
- Strictly Necessary Cookies: Essential for the operation of our Site, including session management, authentication, and security features.
- Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences and booking details.
- Analytics Cookies: Help us understand how visitors interact with our Site, allowing us to improve performance and user experience.
3.2 Managing Cookies
You may control or disable cookies through your browser settings. Please note that disabling certain cookies may impair the functionality of our Site and your ability to complete reservations.
4. Third-Party Service Providers
We engage the following third-party service providers to facilitate our Services. Each provider processes your data in accordance with their respective privacy policies:
- Peek Pro (Peek Travel, Inc.)— Online booking, payment processing, and digital waiver management. Peek Pro is PCI DSS compliant and handles all payment card data. We do not store your full credit card number on our servers. For more information, refer to Peek's privacy policy at peek.com/privacy.
- Supabase, Inc.— Cloud database and authentication infrastructure. Supabase hosts our application data. For more information, refer to Supabase's privacy policy at supabase.com/privacy.
5. Data Sharing and Disclosure
We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may disclose your information in the following circumstances:
- To our third-party service providers as described in Section 4, solely to perform services on our behalf;
- To comply with applicable laws, regulations, or valid legal process (e.g., subpoenas, court orders);
- To law enforcement authorities when required by law or when we reasonably believe disclosure is necessary to protect our rights, your safety, or the safety of others;
- To our insurance carriers in connection with claims arising from vehicle rentals;
- In connection with a merger, acquisition, or sale of all or substantially all of our assets, in which case you will be notified of any change in ownership or use of your personal information;
- With your express consent or at your direction.
6. Data Retention
We retain your personal information for the following periods:
- Booking and transaction records: Seven (7) years from the date of the transaction, as required by applicable tax and commercial record-keeping laws.
- Identity verification records: Three (3) years from the date of verification, or as required by applicable law.
- Payment information: Retained by Peek Pro in accordance with PCI DSS requirements. We retain only transaction identifiers on our systems.
- Communications and correspondence: Two (2) years from the date of last communication.
- Website usage data: Twelve (12) months from the date of collection.
Upon expiration of the applicable retention period, we will securely delete or anonymize your personal information in accordance with our data destruction procedures.
7. Data Security
We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using TLS/SSL protocols;
- Encryption of sensitive data at rest;
- Access controls limiting employee access to personal information on a need-to-know basis;
- Regular security assessments and monitoring of our systems;
- Use of PCI DSS compliant payment processing via Peek Pro.
Notwithstanding the foregoing, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
8. Your Privacy Rights
8.1 Washington State Privacy Rights
If you are a Washington State resident, you may have certain rights under the Washington My Health My Data Act and other applicable state privacy legislation, including:
- The right to know what personal information we have collected about you;
- The right to request deletion of your personal information, subject to certain exceptions;
- The right to correct inaccurate personal information;
- The right to opt out of the sale of personal information (we do not sell personal information);
- The right to non-discrimination for exercising your privacy rights.
8.2 California Consumer Privacy Act (CCPA)
If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including:
- The right to know the categories and specific pieces of personal information collected about you;
- The right to request deletion of your personal information;
- The right to opt out of the sale or sharing of personal information;
- The right to non-discrimination for exercising your CCPA rights;
- The right to limit the use and disclosure of sensitive personal information.
We do not sell personal information as defined under the CCPA. To exercise any of your rights, please contact us using the information provided in Section 12.
8.3 Exercising Your Rights
To exercise any of the rights described above, you may submit a verifiable consumer request by contacting us at info@eminencerentals.com or by calling (206) 981-7569. We will respond to verified requests within forty-five (45) days of receipt, or notify you if an extension is required.
9. Children's Privacy
Our Services are not directed to individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have collected personal information from a child under 18, we will take steps to promptly delete such information. If you believe that a child under 18 has provided us with personal information, please contact us at info@eminencerentals.com.
10. Do Not Track Signals
Our Site does not currently respond to "Do Not Track" (DNT) browser signals. We will update this Privacy Policy if we adopt a DNT standard in the future.
11. Changes to This Privacy Policy
We reserve the right to modify this Privacy Policy at any time. Any changes will be effective immediately upon posting the revised Privacy Policy on our Site with an updated "Last Updated" date. Your continued use of our Services following the posting of changes constitutes your acceptance of such changes. We encourage you to review this Privacy Policy periodically for any updates.
12. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:
Eminence Exotic Car Rental LLC
Greater Seattle Area, WA
Phone: (206) 981-7569
Email: info@eminencerentals.com
Web: EminenceRentals.com
This Privacy Policy is effective as of March 2026 and applies to all information collected by Eminence Exotic Car Rental LLC through the Site and Services.